Producing parallel tutorials is basically too much of a strain on our resources. We're looking at reducing the number of alternate build/deploy/run instructions by moving to a single build system in Maven that could be run within NetBeans (or any other Maven-aware IDE) and the mvn command line tool.
While technically the development and build environment is outside the scope of the Java EE platform, for the sake of our novice users we need explicit instructions on how to build and run our example applications. We get a lot of user feedback supporting this. We also get feedback from expert users like you that feel the build instructions get in the way. So we try to strike a balance between these two groups. We attempt to make our example applications runnable out of the box to the extent that it is possible, with as few steps as possible, and to do that we need to provide instructions for a common build environment.
We don't provide step-by-step instructions for creating Java EE applications using NetBeans, as that is (or should be) covered by the NetBeans documentation and our First Cup tutorial. We wouldn't provide instructions on, e.g. generating Java EE projects using Maven archetypes. Rather, the instructions would be similar to what we currently do with Ant: a set of steps to get the raw project deployed and running on the Java EE RI server.